The quality, and taste of this is superb. It is vegan of course and intentionally so, although you can hardly tell, except there is no awful daily milk aftertaste or cholesterol which are all benefits to being vegan. This is slightly sweeter than their Oat Milk Vegan chocolate chips which do have a higher Cocoa content (there is 75% and 55% variety). This is equally as delicious. Well done and a percentage of the proceeds are donated to what else, endangered species!