Holy smokes - this stuff lives up to its billing. I am a coffee aficionado (snob) and admittedly, I can be quite critical of products that don't meet my standards. I have tried multiple coffee makers/processes and coffee products. I enjoy a smooth, not bitter, experience and a rich aromatic smell. This is pure therapy for me in the morning. Death Wish Coffee didn't let me down, even though my expectation was that it would be too powerful both in taste and effect. On the contrary, the taste was smooth and flavorful, filling my house with the most beautiful aroma. Lastly, if you want a kick in the pants, this product is for you. I don't usually feel the effects of caffeine, but one cup of this will wake you up an get you going.