Really liked that this product offered all natural "sensitive plus whitening." Nice mint flavor, not too strong or too weak. So far so good. I would likely rebuy if it continues to please. The only thing I don't love is the metal tube, which they say is for being "recyclable." I doubt many cities would recycle it. They do give you a free "rolling key" for the tube -- to press paste out from bottom up -- but with it attached the tube no longer fits in my tooth brush holder. :~( ++cj
I like that it's not full of chemicals. All natural ingredients. The minty flavor makes this toothpaste nice. It leaves my breath feeling fresh and my teeth clean. My teeth after I brush with this are silky smooth. Old style tube dispenser. Comes with key to compress contents. More liquid than typical toothpaste. Mild taste. A bit pricey.